Like anything you need to pay for quality to get quality! It is worth investing in better tyres as the benefits; make the extra cost outlay worthwhile. These include lower fuel consumption, lower road noise, better handling, better grip, longer tyre life and shorter stopping distances.
EU legislation introduced in 2012 means that all tyres being sold by retailers now display a label, detailing various performance attributes. The tyres are given a rating system (similar to that of white goods) with grades awarded based on how safe the tyres are, braking distances in the wet, fuel-efficiency and noise levels. The decision on which tyre to choose has become an awful lot easier.